E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's quality framework: Experience, Expertise, Authoritativeness, and Trustworthiness.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust — the framework Google's quality raters use to judge content. It is not a score in the algorithm, but the things it describes are measurable on a page: a named author with real credentials, sources for claims, a maintained publication date, and a business that is identifiable.
Definition
E-E-A-T is a quality framework from Google's Search Quality Rater Guidelines. It evaluates: Experience (has the creator actually used/done what they are writing about?), Expertise (does the creator have knowledge in the field?), Authoritativeness (is the creator/site recognized as a go-to source?), Trustworthiness (is the site accurate, honest, and safe?).
The extra "E" for Experience was added in December 2022.
Why It Matters
E-E-A-T is not a direct ranking algorithm, but it guides how Google's quality raters evaluate search results. For YMYL (Your Money Your Life) topics, E-E-A-T is critical — sites lacking it get suppressed in rankings.
Example
A medical article written by "Admin" with no author bio will struggle to rank. The same article attributed to "Dr. Sarah Khan, MBBS, 15 years experience" with a detailed author page signals strong E-E-A-T.
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