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A long-tail keyword is a highly specific, multi-word search phrase with lower search volume but often higher conversion potential due to its clear user intent.
A long-tail keyword is a more specific, usually longer (three or more words) phrase that users type into search engines. Unlike broad, short-tail keywords, long-tail keywords have lower search volume but often signify a more precise user intent, leading to higher conversion rates. For instance, "shoes" is a short-tail keyword, while "best waterproof hiking shoes for men in winter" is a long-tail keyword. These niche phrases typically face less competition, making it easier for new or smaller websites to rank. While individual long-tail keywords might not drive massive traffic, collectively, they can account for a significant portion—often 70% or more—of a website's organic search traffic. Optimizing for these specific queries helps attract highly qualified visitors who are often further along in the buying cycle or seeking very particular information.
Targeting long-tail keywords allows you to capture highly qualified traffic with less competition, improving your chances of ranking and converting visitors into customers or loyal readers. They are crucial for reaching niche audiences and driving specific actions.
Instead of optimizing for "coffee maker," a coffee blog might target the long-tail keyword "best pour-over coffee maker for beginners under $50." This attracts users with a very specific need, making them more likely to engage with content reviewing such products or considering a purchase.
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