Next-Gen Image Formats
Next-gen image formats offer better compression and quality, improving website performance.
Definition
Next-gen image formats are modern image file types designed to provide better compression and quality compared to traditional formats like JPEG and PNG. Examples include WebP, AVIF, and JPEG XL. These formats allow webmasters to reduce image file sizes significantly—often by 30% or more—without sacrificing quality. By using next-gen formats, websites can improve loading times and overall performance, especially on mobile devices, which is a critical factor for SEO.
Why It Matters
Utilizing next-gen image formats can enhance page load speed, which is a key ranking factor in search engine algorithms. Faster-loading pages lead to better user experiences, reduced bounce rates, and can ultimately improve your site's search visibility.
Example
<img src='image.webp' alt='a scenic view of mountains'>Check if your site gets this right
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