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A Canonical Tag prevents duplicate content by indicating the preferred URL for search engines.
A Canonical Tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the preferred version of a webpage. When multiple pages have similar content, search engines may struggle to determine which one to rank. By using a canonical tag, you can inform search engines that one specific URL is the authoritative source. This is critical for maintaining your site's SEO health and ensuring that your link equity is consolidated. The canonical tag is implemented in the <head> section of your HTML code, typically looking like this: <link rel='canonical' href='https://example.com/preferred-url' />.
This matters for SEO because it helps maintain the integrity of your site's ranking by consolidating link equity to a single URL rather than spreading it across multiple duplicate pages. It also enhances the user experience by directing visitors to the most relevant content.
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