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Nofollow prevents search engines from following specific links, protecting your site's link equity.
The Nofollow attribute is a value that can be added to links to instruct search engines not to follow them. This is particularly useful for links that you do not want to endorse or pass link equity to, such as user-generated content or paid links. Implementing a nofollow link looks like this: <a href='https://example.com' rel='nofollow'>Example</a>. By using nofollow, webmasters can maintain control over their site's link profile and prevent spammy or low-quality links from impacting their SEO.
This matters for SEO because it helps webmasters manage their link profile and prevent dilution of link equity, ensuring that only valuable links contribute to their site's authority in search results.
<a href='https://example.com' rel='nofollow'>Example</a>Run a free audit and get AI-powered fix suggestions in 30 seconds.
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