Is the SEO audit really free?

Yes. Paste a URL for a score and the top issues without signup or a credit card. A free account shows the full issue list, 30-day history and a branded PDF, and crawls up to 25 pages of your site. Pro adds full fix code; Agency adds white-label reports and crawls up to 500 pages.

What does the free SEO audit check?

It covers 10 audit areas, including crawl and indexation, on-page SEO, content, links, mobile and UX, performance, structured data, international SEO, authority signals and selected AI crawler/page diagnostics. The AI-related checks do not measure citations or rankings.

How is this different from other website graders?

Coverage, report depth and fix-code availability vary by product and plan. SlapMyWeb lists detected issues and available recommendations; check each vendor’s current documentation for a like-for-like comparison.

Do I need to install anything or verify my domain?

No. The audit runs entirely from the URL — nothing to install, no DNS record, no domain verification. It works on any public website, including sites you don’t own (great for auditing a prospect or a competitor).

How accurate is the audit?

Core Web Vitals come straight from Google PageSpeed Insights v5 and real-user CrUX field data. Technical checks run against Google’s own documented thresholds. The audit renders your page with a real headless browser, so JavaScript-heavy sites are measured the way Google actually sees them.

Can I audit a competitor’s website?

Yes — paste any public URL. Because the audit needs no verification, it’s a fast way to benchmark against a competitor or to show a prospect exactly what’s wrong with their site before you pitch.

Free SEO Audit

Get a free SEO audit for any public URL

Paste your URL for a free SEO audit with checks across SEO, speed, security and AI search. One score, a clear verdict, and prioritised actions. No signup, no credit card.

Core diagnosticsNo signupFree forever

A SlapMyWeb report: overall score, pillar breakdown and ranked issues.

A free SEO audit checks a public page for technical, on-page and performance issues and prioritises what to fix. SlapMyWeb gives you a 0-100 score and the top issues without signup. A free account shows the full issue list; Pro adds full fix code.

What your free audit covers

A useful diagnosis — free to start.

See a score and the top issues without signing up. A free account shows the full issue list, ranked by impact; Pro adds full fix code.

Pillar 1

On-page & content SEO

Titles, meta descriptions, heading hierarchy, keyword targeting, readability, internal links and EEAT signals — the things that decide whether a page can rank at all.

What the scan returns

Overall

On-page SEO74
Performance48
AI search31

Title + meta length, uniqueness and keyword coverage
H1–H6 hierarchy and missing/duplicate headings
Thin-content, readability and keyword-cannibalisation flags

Pillar 2

Technical & Core Web Vitals

Crawlability, indexation, HTTPS, redirects, mobile-friendliness and real Core Web Vitals from Google PageSpeed + CrUX field data — the technical floor you have to clear.

LCP, CLS, INP scored against Google thresholds
robots.txt, sitemap, canonical and indexation checks
Redirect chains, broken links and status codes
Compression, HTTP/2, render-blocking resources

Pillar 3

AI search readiness

Review observed robots.txt rules for selected AI related crawlers and check optional AI guidance files. These diagnostics do not predict citations or rankings.

GPTBot / ClaudeBot / PerplexityBot access
Observed crawler directives in robots.txt
Presence of optional llms.txt and ai.txt files
Selected page structure signals where available

Pillar 4

The fix, not just the flag

Every issue ships with the copy-paste code or the exact step to resolve it — meta tags, schema JSON-LD, redirects, image markup. You leave with a to-do list you can actually action.

Copy-paste fix code per issue (Pro)
Impact-ranked, prioritised action plan
Plain-English verdict — no jargon wall
Optional savage Roman-Hindi roast toggle

How it compares

vs other "free" SEO audits

Feature	SlapMyWeb	SeOptimer	HubSpot Grader
Free instant audit	Yes — no signup	Yes — email gate on report	Email required
Checks run	Core checks on Free; specialist checks on paid plans	100+ data points	~30 signals
AI crawler and page diagnostics	Selected robots.txt, file and page signals	Check current vendor documentation	Not measured by this audit
Copy-paste fix code	Pro and higher	Text recommendations	Text recommendations
Conversion / UX audit	Yes	No	Partial
Entry price	Free / $9 Pro	$29/mo	Free (lead magnet)

How it works

From URL to a prioritised SEO audit

1
Paste your URL
No signup, no card. We fetch your page with both static and headless rendering — exactly like a modern crawler.
2
We run available checks
The agents included in your plan scan SEO, content, speed, security, mobile, schema and AI-search signals.
3
Get your score + actions
A 0–100 score, a plain-English verdict and impact-ranked actions. Pro adds full fix code.

FAQ