What is JSON-LD and why should I use it?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It sits in a script tag in your HTML head, separate from your visible content, making it easy to add and maintain without modifying page markup.

Will schema markup improve my Google rankings?

Schema markup itself is not a direct ranking factor, but it can earn you rich snippets in search results which significantly boost click-through rates. FAQ schema can add expandable Q&A directly under your listing, and Product schema can show price, availability, and ratings.

Which schema type should I use for my page?

Use Article for blog posts and news, Product for e-commerce pages, LocalBusiness for brick-and-mortar stores, FAQ for help pages, Organization for your about page, and Event for upcoming events. When unsure, start with the type that best matches your primary content.

Can I add multiple schema types to one page?

Yes. You can have multiple JSON-LD script blocks on the same page. For example, an e-commerce product page might include both Product schema and BreadcrumbList schema.

How do I validate my generated schema?

Use our Schema Markup Validator tool, Google's Rich Results Test (search.google.com/test/rich-results), or Schema.org's validator. These tools check for required fields, correct nesting, and type compliance.

Is the generated data sent to any server?

No. Everything runs in your browser. Your content never leaves your device. You can verify this by checking the Network tab in browser DevTools while using the tool.

SEO

Schema Markup Generator

Generate valid JSON-LD structured data for 15 schema types. Fill in the form, copy the output, and paste it into your page's <head> section.

100% free
No sign-up
Clear controls
Open and use

Schema type

Headline*

Author name*

Date published (YYYY-MM-DD)*

Date modified (YYYY-MM-DD)

Image URL*

Publisher name*

Generated JSON-LD

application/ld+json

{
  "@context": "https://schema.org",
  "@type": "Article"
}

What this tool does

15 schema types supported
Dynamic form per type
Live JSON-LD output
Highlights missing required fields
One-click copy to clipboard

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The short version

What is Schema Markup Generator?

A schema markup generator helps you create structured data in JSON-LD format that search engines like Google use to understand your page content.

Adding schema markup to your website can unlock rich snippets in search results, including star ratings, FAQ dropdowns, recipe cards, event details, and product information. Rich results dramatically improve click-through rates because they occupy more visual space on the SERP and provide instant answers to searchers. Our generator supports 15 schema types with dynamic forms that show exactly which fields each type requires. The output is ready to paste into your HTML head section with zero coding knowledge needed.

Schema Markup Generator showing a worked example — Generate JSON-LD structured data for 15+ schema types with a visual form builder. — Schema Markup Generator with the built-in example loaded. Free, no sign-up, and the result appears as you type.

Step by step

How to use Schema Markup Generator

1
Select a schema type
Choose from 15 supported types like Article, Product, LocalBusiness, FAQ, HowTo, Organization, and more. The form fields update automatically.
2
Fill in the fields
Enter values for each field. Required fields are marked with an asterisk and highlighted in red if left empty. For FAQ and HowTo types, you can add multiple question-answer or step pairs.
3
Copy the JSON-LD
Click the Copy button to grab the generated script tag. Paste it inside the <head> section of your page.
4
Validate your markup
Use our Schema Markup Validator or Google Rich Results Test to confirm your markup is error-free before going live.

What's inside

Everything this tool
does for you

15 schema types with tailored field sets
Real-time JSON-LD generation as you type
Visual validation of required fields
FAQ and HowTo dynamic add/remove rows
Product availability dropdown (InStock, OutOfStock, PreOrder)
LocalBusiness with full address and geo coordinates
Organization with social profile links
One-click copy with wrapping script tag
Runs in your browser — no data sent to any server
Compliant with Google structured data guidelines

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Questions

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