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Add a free embeddable SEO audit tool to your site. Visitors get an instant branded audit — you capture the lead, straight to your CRM. The lead magnet 2,000+ agencies run, now white-label from $29/mo.
<script src="https://api.slapmyweb.com/embed/audit-widget/YOUR_TOKEN.js" async defer></script>
<div id="smw-widget"></div>Your unique token is generated when you create a widget in the dashboard.
Paste two lines of code onto any page — a landing page, your homepage, a dedicated "free audit" page.
A prospect enters their URL, hands over their email, and gets an instant branded SEO audit of their own site.
Their details land in your inbox and your CRM via Zapier/webhook — a warm, self-qualified lead who already knows they have SEO problems.
Layout, colours, fonts, button text, header copy and which fields you collect — match it to your site exactly.
Your logo and brand on the audit and the report. Share links served on your own domain. No "powered by" on paid tiers.
Push every lead to 2,000+ apps via Zapier, or a raw webhook straight into your own CRM and sales pipeline.
A per-widget inbox with contact details and the generated report, plus an email alert the moment a lead comes in.
The widget runs the full 240+ check SlapMyWeb audit — so the report your prospect gets is genuinely useful and builds trust.
Run different widgets for different campaigns, landing pages or clients, each with its own branding and lead inbox.
| Feature | SlapMyWeb | SeOptimer |
|---|---|---|
| Embeddable audit widget | Yes | Yes |
| Plan required | Agency $29/mo | Embedding plan $59/mo |
| White-label report | Yes | Yes |
| Audit depth behind it | 240+ checks + AI search | 100+ data points |
| CRM / Zapier / webhook | Yes | Yes |
| Also included at that price | Multi-client, bulk scan, backlinks | Reporting features |
It’s a copy-paste embed you add to your own website. A visitor enters their URL, gets an instant SlapMyWeb-powered SEO audit, and you capture their email and details as a qualified lead. It turns "free audit" — the oldest, best-converting agency lead magnet — into a self-serve tool that runs on your site 24/7.
Prospects will trade their email for a free audit of their own site. The widget delivers that audit and hands you the contact details — name, email, company, URL and phone (you choose which fields to collect). Every lead lands in your dashboard inbox and can be pushed to your CRM automatically via Zapier or a webhook.
Yes. On the Agency plan the widget and the report are fully white-label — your logo, your colours, your button text, your intro copy, and share links on your own domain. Your prospect sees your brand, not ours.
The embeddable widget is on the Agency plan at $29/mo — which also includes white-label reports, multi-client workspaces, bulk scanning and backlink analytics. That’s roughly half the price of SeOptimer’s equivalent embedding plan.
Create a widget in your dashboard, copy the two-line snippet, and paste it where you want the form to appear — a landing page, your homepage, a "free audit" page. No developer required; it works on WordPress, Webflow, Squarespace, or any HTML site.
Every submission appears in your widget’s lead inbox with the contact details and a link to the audit report that was generated. You can export them, get an email notification per lead, and forward them to 2,000+ apps through Zapier or a raw webhook to your own CRM.
Create a white-label SEO audit widget in minutes and start turning visitors into qualified leads. Agency plan, $29/mo.