Turn free audits into agency leads.
Add a free embeddable SEO audit tool to your site. Visitors get an instant branded audit — you capture the lead, straight to your CRM. The oldest agency lead magnet there is, now white-label from $29/mo.
An SEO audit widget is an embeddable form you add to your own site: a visitor enters their URL, gets an instant branded audit, and you capture their details as a lead. It turns the oldest agency lead magnet — the free audit — into something that runs unattended on your site, with the report generated by SlapMyWeb behind it.
Paste it anywhere on your site
<script src="https://api.slapmyweb.com/embed/audit-widget/YOUR_TOKEN.js" async defer></script>
<div id="smw-widget"></div>Your unique token is generated when you create a widget in the dashboard.
Free audit in → qualified lead out
Embed the snippet
Paste two lines of code onto any page — a landing page, your homepage, a dedicated "free audit" page.
Visitors run a free audit
A prospect enters their URL, hands over their email, and gets an instant branded SEO audit of their own site.
You capture the lead
Their details land in your inbox and your CRM via Zapier/webhook — a warm, self-qualified lead who already knows they have SEO problems.
Everything you need to run it as your own
Layout, colours, fonts, button text, header copy and which fields you collect — match it to your site exactly.
Your logo and brand on the audit and the report. Share links served on your own domain. No "powered by" on paid tiers.
Push every lead to 2,000+ apps via Zapier, or a raw webhook straight into your own CRM and sales pipeline.
A per-widget inbox with contact details and the generated report, plus an email alert the moment a lead comes in.
The widget runs the full 240+ check SlapMyWeb audit — so the report your prospect gets is genuinely useful and builds trust.
Run different widgets for different campaigns, landing pages or clients, each with its own branding and lead inbox.
Same flywheel, half the price
| Feature | SlapMyWeb | SeOptimer |
|---|---|---|
| Embeddable audit widget | Yes | Yes |
| Plan required | Agency $29/mo | Embedding plan $59/mo |
| White-label report | Yes | Yes |
| Audit depth behind it | 240+ checks + AI search | 100+ data points |
| CRM / Zapier / webhook | Yes | Yes |
| Also included at that price | Multi-client, bulk scan, backlinks | Reporting features |
The widget, explained.
What is the SEO audit widget?+
It’s a copy-paste embed you add to your own website. A visitor enters their URL, gets an instant SlapMyWeb-powered SEO audit, and you capture their email and details as a qualified lead. It turns "free audit" — the oldest, best-converting agency lead magnet — into a self-serve tool that runs on your site 24/7.
How does it generate leads?+
Prospects will trade their email for a free audit of their own site. The widget delivers that audit and hands you the contact details — name, email, company, URL and phone (you choose which fields to collect). Every lead lands in your dashboard inbox and can be pushed to your CRM automatically via Zapier or a webhook.
Can I white-label it with my agency’s brand?+
Yes. On the Agency plan the widget and the report are fully white-label — your logo, your colours, your button text, your intro copy, and share links on your own domain. Your prospect sees your brand, not ours.
How much does it cost?+
The embeddable widget is on the Agency plan at $29/mo — which also includes white-label reports, multi-client workspaces, bulk scanning and backlink analytics. That’s roughly half the price of SeOptimer’s equivalent embedding plan.
How do I install it?+
Create a widget in your dashboard, copy the two-line snippet, and paste it where you want the form to appear — a landing page, your homepage, a "free audit" page. No developer required; it works on WordPress, Webflow, Squarespace, or any HTML site.
Where do the leads go?+
Every submission appears in your widget’s lead inbox with the contact details and a link to the audit report that was generated. You can export them, get an email notification per lead, and forward them to 2,000+ apps through Zapier or a raw webhook to your own CRM.
Put an audit tool on your site.
Create a white-label SEO audit widget in minutes and start turning visitors into qualified leads. Agency plan, $29/mo.