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HTTPS is a secure version of HTTP that encrypts data exchanged between users and websites.
HTTPS, or Hypertext Transfer Protocol Secure, is an extension of HTTP that incorporates Transport Layer Security (TLS) to provide secure communication over a computer network. It ensures that the data exchanged between a user's browser and a website is encrypted, thereby protecting sensitive information such as passwords and credit card numbers from potential eavesdroppers.
For websites, adopting HTTPS is essential for maintaining user trust and enhancing search engine rankings. Google has confirmed that HTTPS is a ranking factor, meaning that sites utilizing HTTPS may have a competitive advantage in search results compared to those that do not.
Using HTTPS is crucial for SEO because it not only secures user data but also improves trustworthiness. Search engines like Google prioritize secure sites in their rankings, which can lead to higher visibility and traffic.
For instance, an e-commerce site that handles customer transactions should use HTTPS to protect sensitive payment information. A URL might look like https://www.example.com/checkout, indicating a secure connection.
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