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A redirect chain is a series of redirects that can dilute SEO value and slow down page load times.
A redirect chain occurs when multiple redirects are set up in sequence, causing a user to be redirected through several URLs before reaching the final destination. This can happen if a 301 redirect points to another 301 redirect, and so forth. Redirect chains can negatively impact user experience and SEO performance.
Search engines may take longer to process chains of redirects, which can lead to slower page load times and potential loss of link equity. It is generally recommended to minimize redirect chains to ensure that users and search engines can access content quickly and efficiently.
Reducing redirect chains is important for maintaining site speed and preserving SEO value. Long chains can lead to decreased user satisfaction and lower search engine rankings.
For example, if http://www.example.com redirects to http://www.example.com/page1, which then redirects to http://www.example.com/page2, this creates a redirect chain that should be avoided.
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