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PageRank is an algorithm that measures the importance of web pages based on their backlinks.
PageRank is an algorithm developed by Google founders Larry Page and Sergey Brin to measure the importance of web pages. It works by evaluating the quantity and quality of links to a page, which helps determine a page's relevance and authority in search results. Essentially, a page with a higher PageRank is considered more valuable and is likely to rank higher in search engine results pages (SERPs). PageRank is not the only factor in Google's ranking algorithm, but it remains a fundamental concept in understanding how Google evaluates websites.
Understanding PageRank is crucial for SEO because it helps site owners identify how link building can enhance their visibility in search results. A higher PageRank can lead to improved organic traffic, making it a vital aspect of any SEO strategy.
For instance, if Example.com has many high-quality backlinks from authoritative sites, its PageRank will increase, helping it rank higher for relevant keywords compared to a site with fewer or lower-quality links.
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