What is a website audit?

A website audit checks SEO, performance, security, accessibility, conversion/UX and AI-search signals. SlapMyWeb returns a 0–100 score and prioritised issues for a public page; with a free account it also crawls up to 25 pages of the site.

How is a website audit different from an SEO audit?

An SEO audit focuses on search-related technical and content signals. A website audit can also review performance, security, accessibility and selected UX signals. Neither type of audit can guarantee rankings, conversions or AI citations.

Is the website audit free?

Yes. Paste a URL for a score and top issues without signup. A free account shows the full issue list and crawls up to 25 pages of your site. Pro adds full fix code and 100 pages; Agency adds white-label reports and 500 pages.

Can I audit a WordPress, Shopify or custom site?

Any of them. The audit runs from the URL with a real headless browser, so it works on WordPress, Shopify, Webflow, Next.js or hand-coded sites alike — no plugin or install required. We also publish platform-specific guidance for WordPress and Shopify.

Does the audit check accessibility and security too?

Yes. Accessibility runs on the axe-core engine against WCAG 2.2 AA (colour contrast, alt text, focus order, ARIA), and the security dimension checks HTTPS, security headers, mixed content and vulnerable libraries — both as their own scored sections with fixes.

Do I need to install a plugin or verify my domain?

No. Everything runs from the public URL — no plugin, no DNS record, no verification — so you can audit your own site or a competitor’s in seconds.

Website Audit

A clear website audit from any URL

Not just SEO — a full website audit across SEO, speed, security, accessibility, UX and AI search. One score, a clear verdict and the fixes. No signup.

6 dimensionsCore diagnosticsNo signup

A SlapMyWeb report: overall score, pillar breakdown and ranked issues.

A website audit inspects a page's crawlability, speed, mobile experience, security and content. SlapMyWeb returns a ranked list of issues for a public URL; Pro adds full fix code, and a free account also crawls up to 25 pages of the site (up to 500 on Agency).

What we audit

Your whole site, not just your tags.

Most "website audit" tools are really just SEO checkers. SlapMyWeb audits six dimensions of site health at once — because a page that ranks but crashes on mobile, fails accessibility or doesn’t convert is still a broken page.

Dimension 1

SEO & content

Technical and on-page checks include crawlability, indexation, titles, headings, structured data, internal links and selected content signals. They do not determine rankings.

What the scan returns

Overall

On-page SEO74
Performance48
AI search31

Crawl, index, canonical and sitemap health
On-page: titles, meta, headings, keywords
Structured data + rich-result eligibility

Dimension 2

Speed & Core Web Vitals

Google PageSpeed Insights and CrUX data are reported when available. Lab and field measurements describe performance; they do not predict rankings or user behavior.

LCP, CLS, INP scored against Google thresholds
Render-blocking resources and unused code
Image optimisation and next-gen formats
Compression, caching and HTTP/2

Dimension 3

Security & compliance

Checks include HTTPS, selected security headers, mixed content and exposed-data signals. This is not a legal compliance certification.

HTTPS, HSTS and certificate checks
Security headers (CSP, X-Frame-Options…)
Mixed-content and vulnerable-library flags
Cookie / consent and privacy signals

Dimension 4

Accessibility & UX

An axe-core + WCAG 2.2 AA accessibility audit plus conversion/UX heuristics — whether real people (and assistive tech) can actually use the page, and whether it persuades them to act.

WCAG 2.2 AA issues (axe-core engine)
Colour contrast, alt text, focus order
Conversion/UX heuristics: CTA, clarity, trust
Mobile usability and tap targets

Dimension 5

AI search readiness

Observed robots.txt rules for selected AI related crawlers, optional guidance-file presence, and selected page signals. These checks do not measure citations or rankings.

Observed crawler directives in robots.txt
Optional llms.txt and ai.txt file presence
Selected page structure signals where available

Dimension 6

One score + the fixes

The six dimensions roll into a 0–100 score and an impact-ranked action plan. Pro adds full copy-paste code for supported issues.

Single 0–100 site-health score
Impact-ranked, cross-dimension action plan
Copy-paste fix code per issue (Pro)
Plain-English verdict, no jargon

How it compares

vs typical website audit tools

Dimension	SlapMyWeb	SeOptimer	Lighthouse
SEO audit	Core checks free; specialist checks on paid plans	Yes — 100+	Basic
Core Web Vitals (field data)	Yes — CrUX	Lab only	Lab only
Security & compliance	Yes	Basic	No
Accessibility (WCAG 2.2)	Yes — axe-core	No	Yes
Conversion / UX audit	Yes	No	No
AI crawler and page diagnostics	Selected robots.txt, file and page signals	Check current vendor documentation	Not measured by this audit

How it works

From URL to a clear website audit

1
Paste your URL
No signup, no card. Works on any public site — including one you don’t own.
2
We audit 6 dimensions
The checks available on your plan cover SEO, speed, security, accessibility, UX and AI-search signals.
3
Get your score + plan
One 0–100 site-health score, a plain-English verdict, and an impact-ranked fix list.

FAQ