URL Slug
A URL slug is the readable part of a URL that helps identify page content, crucial for SEO.
Definition
A URL slug is the part of a URL that identifies a specific page on a website in a readable format. It typically follows the domain name and provides information about the page's content. For SEO purposes, a well-structured URL slug should be concise, include relevant keywords, and be easy to read for both users and search engines. For example, a URL slug for a page about healthy eating might look like this: example.com/healthy-eating-tips. This clarity helps improve click-through rates and search rankings.
Why It Matters
Well-structured URL slugs enhance user experience and improve search engine indexing. They can also influence click-through rates, making them an essential aspect of SEO strategy.
Example
For example, instead of a URL like example.com/page123, a better slug would be example.com/10-best-pizza-recipes.
Check if your site gets this right
Run a free audit and get AI-powered fix suggestions in 30 seconds.
Run a free audit