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Parasite SEO uses high-authority domains to boost visibility and traffic for lesser-known sites.
Parasite SEO refers to a controversial technique where a website exploits the authority of a high-ranking domain to achieve better visibility in search engine results. This is typically done by creating content that is hosted on platforms like Medium or WordPress.com, which already have strong domain authority. By embedding links or keywords within this content, marketers can drive traffic back to their own sites. However, while this may lead to quick wins, it often lacks sustainability and can result in penalties if misused.
This technique matters for SEO because it leverages existing authority to gain traffic quickly. However, it can be risky, as search engines are increasingly penalizing manipulative practices.
For instance, a business might write a detailed article on a popular blogging platform and include links to their own services. If the article ranks well, it can generate significant traffic to the business website.
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