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Voice Search enables users to search using spoken commands, necessitating a shift in SEO strategies to accommodate conversational queries.
Voice Search is a technology that allows users to perform search queries using spoken commands instead of typing. With the rise of virtual assistants like Google Assistant and Siri, optimizing for voice search has become crucial. Voice queries tend to be more conversational and longer than text-based searches, so SEO strategies must adapt by focusing on natural language and long-tail keywords.
Understanding voice search is essential for modern SEO as it reflects changing user behavior and preferences. Websites optimized for voice search can gain a competitive edge in capturing organic traffic.
For example, a local restaurant might optimize for voice search by ensuring its website answers common questions like 'What are the hours of Joe's Diner?' This can improve its chances of appearing in voice search results.
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