Featured Snippet
A highlighted answer at the top of Google results, extracted directly from a webpage.
A featured snippet is the answer Google lifts to the top of the results, above the normal listings, with a link to its source. Winning one usually comes from answering the question directly in a short paragraph, list or table close to the matching heading — the format Google is pulling from is visible in the snippet it currently shows.
Definition
A featured snippet is a highlighted answer that appears at the top of Google search results (position 0), extracted from a webpage. Types include paragraph snippets, list snippets, table snippets, and video snippets.
Featured snippets typically answer informational queries concisely. Optimizing for them requires clear, well-structured content with direct answers to common questions.
Why It Matters
Featured snippets get 8-12% of all clicks — more than regular position #1. They also power Google Assistant voice answers. Winning a featured snippet can double your traffic overnight.
Example
Query: "what is LCP in SEO"
Featured snippet: "LCP (Largest Contentful Paint) measures how long it takes for the largest visible content element to render. Target: under 2.5 seconds."
Structure your content with a clear definition paragraph right after the H2 to win this.
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