SERP (Search Engine Results Page)
The page of results Google shows when you search for something.
A SERP is a search engine results page — everything returned for a query, not just the ten blue links. It now includes AI overviews, featured snippets, People Also Ask, local packs, images and ads, all of which take attention and clicks. Reading the SERP for a query is the fastest way to learn what intent it carries.
Definition
A SERP is the page displayed by a search engine in response to a query. Modern SERPs include organic results, paid ads, featured snippets, knowledge panels, People Also Ask boxes, local packs, image carousels, and video results.
Google's SERP layout varies significantly by query intent — informational queries show featured snippets, local queries show map packs, and commercial queries show shopping ads.
Why It Matters
Understanding SERP features helps you optimize for the right format. A featured snippet can get you more clicks than position #1 organic. Knowing which SERP features appear for your target keywords shapes your entire content strategy.
Example
Searching "how to improve website speed" shows a featured snippet with steps, People Also Ask boxes, and video results. Structuring your content with clear numbered steps increases your chance of capturing that snippet.
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