CTR (Click-Through Rate)
The percentage of searchers who click your result after seeing it in search results.
Click-through rate (CTR) is the share of people who see your result in search and click it. It is a function of position, but also of the title and description you control — which is why rewriting a title to match what people actually searched for can lift traffic without any change in ranking.
Definition
CTR is the percentage of people who click on your search result after seeing it. Calculated as: clicks / impressions x 100. Average organic CTR for position #1 is approximately 27-32%, dropping to 15% for position #2 and under 3% for position #10.
Why It Matters
High rankings are useless without clicks. A compelling title tag and meta description can dramatically improve CTR. Some SEOs believe CTR is also an indirect ranking factor — if users consistently click your result over others, Google takes notice.
Example
Your page ranks #3 for "free SEO audit tool" with 2% CTR. After rewriting the title from "SEO Tool" to "Free AI SEO Audit — 240+ Checks in 30 Seconds | SlapMyWeb", CTR jumps to 8%.
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