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Answer Engine Optimization · AEO Audit

Can ChatGPT, Perplexity even see your site?

Free Answer Engine Optimization audit. Paste any URL — we check if AI bots can crawl, parse and cite your content. 240 checks across SEO + AI visibility in 30 seconds. No signup.

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Definition

What is Answer Engine Optimization?

Answer Engine Optimization (AEO) is the practice of structuring your website so AI-powered answer engines — ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Google’s AI Overviews — can read, understand, and cite your content as a trusted source.

Traditional SEO optimizes for a page ranking in ten blue links. AEO optimizes for a sentence or paragraph being lifted into an AI-generated answer with attribution back to your site. In 2026, AI Overviews fire on roughly 58 % of all Google queries and zero-click searches have climbed past 72 %. If your pages aren’t citable, you’re invisible in the new search experience.

AEO sits on top of classic SEO, but it adds four new requirements: AI crawler access (GPTBot, ClaudeBot, PerplexityBot), citable content blocks (40–80 word self-contained paragraphs), structured data heavy on FAQ / HowTo / Article schema, and verifiable EEAT signals (named author, outbound citations, freshness stamps, entity disambiguation).

The framework

The 6 pillars of AEO, scored automatically.

Every SlapMyWeb scan runs all six pillars in parallel and returns a 0–100 AEO score with prioritized fixes — plus full SEO, performance and security audits in the same report.

Pillar 1

Crawlability for AI agents

GPTBot, ClaudeBot, PerplexityBot and Google-Extended each follow different rules. We check robots.txt, server headers, and rate-limit signals for every major AI crawler.

  • GPTBot / ClaudeBot / PerplexityBot / Google-Extended access
  • Cloudflare AI bot policy detection
  • JS-rendered content visible to non-rendering crawlers
  • Server response codes for AI user agents
  • llms.txt + llms-full.txt presence + validity
Pillar 2

Citable content structure

LLMs lift sentences and paragraphs, not pages. Your content needs to be quotable in 1-3 sentence chunks with clean attribution paths.

  • Direct-answer paragraph detection (40-80 word ideal range)
  • Question-format headings (H2/H3 that match real queries)
  • Definition + example + caveat triad scoring
  • Listicle and table formatting (top-cited by LLMs)
  • Statistic + source attribution patterns
Pillar 3

Schema for AI overviews

Google AI Overviews cite FAQPage, HowTo, Article and Product schema disproportionately. We validate every JSON-LD block against rich-result eligibility.

  • FAQPage schema with valid Q&A pairs
  • HowTo schema with step-by-step structure
  • Article schema with author + datePublished + speakable
  • Product schema with offer + review + aggregateRating
  • BreadcrumbList for crawl-path clarity
Pillar 4

EEAT for AI trust signals

AI models weight author credentials, citation density, freshness and entity-relationship strength. We score every signal Google’s Quality Rater Guidelines flag.

  • Named author with bio page + credentials
  • Outbound citations to authoritative sources (.gov/.edu/journals)
  • Freshness signals (datePublished, dateModified, version stamps)
  • Entity disambiguation (sameAs links to Wikipedia/Wikidata)
  • Reviews + testimonials with verifiable identity
Pillar 5

AI search visibility tracking

Knowing your AEO score is step one. Step two: tracking whether ChatGPT, Perplexity, Gemini and Google AI Overviews actually cite you for the queries that matter.

  • Citation tracking across ChatGPT, Perplexity, Gemini
  • Google AI Overviews appearance monitoring
  • Brand-mention sentiment from LLM responses
  • Competitor citation comparison per query
  • Weekly visibility deltas + email alerts
Pillar 6

Technical foundation

AEO sits on top of classic SEO + Core Web Vitals. If your page is slow, broken or unindexable, no amount of structured content will save you.

  • 240 technical SEO checks across 10 pillars
  • Core Web Vitals (LCP, CLS, INP) from CrUX field data
  • Mobile-first rendering + viewport checks
  • Security headers + HTTPS + mixed-content scan
  • Schema.org full validation with rich-result eligibility
AEO vs SEO

Same audit. Both scores. One report.

Classic SEO
  • Title · meta · canonical · hreflang
  • Core Web Vitals + CrUX field data
  • Internal link graph + anchor analysis
  • Mobile + accessibility + security headers
AEO Layer
  • AI crawler access (GPTBot · ClaudeBot · PerplexityBot)
  • Citable content block detection (40–80 word answers)
  • FAQ / HowTo / Article schema validation
  • EEAT signal scoring + entity disambiguation
How it works

30 seconds. 240 checks. One AEO score.

01

Paste your URL

No signup. No credit card. We fetch the page with both static + headless rendering paths.

02

16 modules audit in parallel

Crawl, content, schema, mobile, security, performance, AI visibility — all running simultaneously.

03

Get your AEO score + fixes

A 0–100 AEO score, prioritized issues, and copy-paste code snippets for the top fixes.

FAQ

AEO, in plain English.

What is Answer Engine Optimization (AEO)?+

Answer Engine Optimization is the practice of structuring your website so that AI-powered answer engines — ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Google’s AI Overviews — can read, understand, and cite your content as a trusted source. It builds on classic SEO but adds requirements for AI crawlers, citable content blocks, structured data, and verifiable EEAT signals.

How is AEO different from traditional SEO?+

Traditional SEO optimizes for a page ranking in 10 blue links. AEO optimizes for a sentence or paragraph being lifted into an AI-generated answer with attribution. The key differences: AEO weights structured data and FAQ formatting heavier, requires content blocks that are quotable in isolation (40-80 word chunks), and adds new crawl-access requirements for AI-specific bots like GPTBot and PerplexityBot.

Which AI bots should I allow to crawl my site?+

At minimum: GPTBot (ChatGPT training + retrieval), OAI-SearchBot (ChatGPT browsing), ClaudeBot (Anthropic), PerplexityBot, Google-Extended (Gemini training), and Applebot-Extended. Blocking any of these removes you from that engine’s answer index. The SlapMyWeb AEO audit checks robots.txt and Cloudflare bot policy for each major AI crawler.

How long does an AEO audit take?+

Under 30 seconds. SlapMyWeb runs all 240 checks across 16 specialist modules in parallel — you paste a URL, get a complete AEO + SEO score, prioritized fixes, and copy-paste code snippets without signing up.

Is the AEO audit really free?+

Yes — the full audit, score and fix recommendations are free with no signup. Paid plans (Pro / Agency / Enterprise) add unlimited scans, white-label PDF reports, AI citation tracking across ChatGPT/Perplexity/Gemini, and multi-client dashboards.

What is the difference between AEO and GEO?+

They’re largely synonyms. AEO (Answer Engine Optimization) emphasizes being cited by chat-style answer engines. GEO (Generative Engine Optimization) emphasizes appearing in generative AI search results like Google AI Overviews and Bing Copilot. SlapMyWeb covers both under a single AI Search Visibility score.

Find out if ChatGPT cites you.

Drop a URL. 30 seconds. Free forever. The full AEO + SEO + performance audit, plus the code to fix what’s broken.

SpeedSEOMobileSecurityDesignAccessibilityContentAI Coach
Free foreverNo signupAI roasts30s results