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Serve your site over an encrypted HTTPS connection — a baseline requirement for ranking and trust.
Without HTTPS, Chrome marks your site "Not Secure", data travels in plain text, and Google ranks you lower (HTTPS is a confirmed signal). A free Let's Encrypt certificate removes any excuse not to have it.
# Site served on http:// only# nginx: redirect all HTTP to HTTPS
server {
listen 80;
server_name example.com;
return 301 https://$host$request_uri;
}Enable SSL in your host's panel, then set the WordPress + Site Address to https:// and use a plugin like "Really Simple SSL" to fix mixed content.
Terminate SSL at your host/CDN (Vercel, Cloudflare) — it's automatic on most platforms.
Run a free audit and get a prioritized fix list with auto-generated code.
Run a free audit