Internal Linking
Linking between pages on your own website to distribute authority and aid navigation.
Internal linking is how your own pages link to each other. It distributes authority through the site, tells search engines which pages you consider important, and is how a crawler discovers pages in the first place. A page nobody links to internally is usually one search engines treat as unimportant.
Definition
Internal linking is the practice of linking one page of your website to another page on the same website. It serves three purposes: helps users navigate, distributes page authority (link equity) across your site, and helps search engines discover and understand your content hierarchy.
An effective internal linking strategy uses descriptive anchor text, links to relevant pages, and creates a logical site structure where important pages receive the most internal links.
Why It Matters
Internal linking is the most underrated SEO tactic. It is free, instant, and entirely in your control. Strategic internal links can boost a page's ranking from page 2 to page 1 without any external link building.
Example
A blog post about "Core Web Vitals" should link to your CWV checker tool, your speed optimization guide, and your LCP/CLS/INP glossary entries. Each link passes authority and creates a topical cluster.
Related Terms
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