NAP (Name, Address, Phone)
Your business Name, Address, and Phone must be identical across all online listings.
NAP stands for Name, Address and Phone — the core details of a local business. Local search engines corroborate a business by matching these across directories, so inconsistency between listings weakens confidence in all of them. Matching them exactly, punctuation included, is the baseline of local SEO.
Definition
NAP stands for Name, Address, Phone number — the three critical pieces of business information that must be consistent across all online directories, your website, and your Google Business Profile. Inconsistent NAP data confuses search engines and hurts local rankings.
Why It Matters
Google cross-references your NAP data across hundreds of directories to verify your business is legitimate. Inconsistencies (different phone number on Yelp vs your website) reduce trust and hurt Map Pack rankings.
Example
Wrong: "Semi Softwares" on your website, "Semisoftwares LLC" on Google, "SemiSoft" on LinkedIn. Right: "Semisoftwares" everywhere — exact same name, same format, same phone number, same address format.
Related Terms
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