Social Bookmark
Saving a link to a public bookmarking site — a legacy tactic with little remaining value.
A social bookmark is a link saved to a public bookmarking service such as Pocket or the remains of Delicious. Submitting to them in bulk was an early link-building tactic and no longer works: the links are nofollowed or ignored, and mass submission is a recognisable spam footprint rather than a ranking signal.
Definition
Bookmarking sites let users save and share links publicly. In the 2000s these pages were indexed and passed value, so bulk submission became a standard low-cost tactic.
Search engines discounted them long ago. The remaining value is distribution — a link genuinely shared on a platform people use can send actual visitors — but as a link-building strategy it is over.
Why It Matters
It still appears in cheap SEO packages, which is a reliable signal about the rest of what is being sold. Time spent here is time not spent on links that count.
Example
A submission to two hundred bookmarking sites is a footprint. A link shared in a community that actually reads it is distribution.
Related Terms
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