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SlapMyWeb
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Honest comparison

SlapMyWeb vs Sitebulb

Sitebulb is a website crawler for technical SEO audits, available as a desktop app and a cloud version, known for its prioritized Hints and visual crawl maps.

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Straight answer first

What each one
is actually better at

We are not going to pretend Sitebulb is bad. It is not. Here is the honest split.

Where SlapMyWeb wins
  • Nothing to install or configure: paste a URL in the browser and get a scored audit, where Sitebulb needs a desktop app or a Cloud plan.
  • Generates fix code for each issue it finds, so a finding arrives with the change a developer would make rather than only an explanation.
  • Scores every scan into 8 weighted pillars (Speed, SEO, Security, Mobile, Design, Accessibility, Best practices, Content) with a plain-English verdict.
  • Pulls PageSpeed Insights v5 and CrUX field data into the performance audit, so Core Web Vitals reflect real-user measurements where Google has them.
  • Has a free tier with no time limit: 10 scans a day with every issue listed, against Sitebulb's 14-day trial.
  • Bundles keyword research, rank tracking and domain analytics on Pro at $9/mo, which Sitebulb does not offer at all.
  • Agency features such as white-label PDFs, multi-client workspaces and bulk scans sit on a $29/mo tier.

Where Sitebulb wins

  • A true site crawler: Pro audits up to 500,000 URLs per audit (raisable to 2 million), far beyond what a single-URL audit tool covers.
  • Its Hints system explains each issue in depth and prioritizes it, which many technical SEOs use as a teaching and QA reference.
  • Crawl maps and visual site-architecture reports make internal linking and depth problems easy to see and to show clients.
  • Connects to your own Google Analytics, Search Console and Sheets data, so audits can be weighed against real traffic.
  • Pro adds audit comparisons, scheduled audits, custom PDF reports and dedicated accessibility, structured data and hreflang reports.

We keep this section honest on purpose. Sitebulb is a good tool with real advantages — pick the one that fits the job in front of you.

The detail

How they differ
once you look closely

Sitebulb vs SlapMyWeb: a crawler and an audit are different jobs

Sitebulb and SlapMyWeb both produce technical SEO audits, but they start from different places. Sitebulb is a crawler. You install it (or use Sitebulb Cloud), point it at a domain, configure the crawl, and it walks the site page by page, building a dataset of every URL it can reach. Its reports and Hints are then drawn from that whole-site dataset. SlapMyWeb is an outside-in audit that runs in the browser: you paste a URL, it runs 240+ checks, and it returns a score across 8 weighted pillars, a plain-English verdict, a prioritized action plan and generated fix code for each issue. That difference decides most of this comparison. If your question is "what is wrong across all 80,000 pages of this site, and how does the internal linking hang together", Sitebulb is built for it and SlapMyWeb is not. If your question is "what should we fix first on this site, and what is the change", SlapMyWeb gets you there in one scan without any setup.

Depth of findings: Hints versus pillars and fix code

Sitebulb's Hints are its signature. Each one names an issue, explains why it matters and prioritizes it, and the Pro plan's 300+ Hints cover a lot of ground, with separate reports for performance, structured data, international and hreflang, accessibility and AMP. Many technical SEOs treat the Hint explanations as a reference in their own right. SlapMyWeb covers comparable categories in a different shape. Its scan rolls into 8 scored pillars (Speed 20%, SEO 18%, Security 15%, Mobile 12%, Design 10%, Accessibility 10%, Best practices 8%, Content 7%), and deep-audit modules go further into accessibility with axe-core against WCAG 2.2 AA, security and compliance, schema validation, Core Web Vitals using PageSpeed Insights v5 and CrUX field data, rendering with Puppeteer, image, video and entity SEO, conversion heuristics, crawl budget and tracking setup. The practical difference is the output: SlapMyWeb attaches fix code to each issue. Sitebulb tells you clearly what is wrong; SlapMyWeb also drafts the change.

Pricing: per-month desktop seats against a free tier

Sitebulb is reasonably priced for a professional crawler. On its own pricing page, Lite is around ~$18/mo and Pro around ~$42/mo for a single user, with extra users added on top and a 15% saving on yearly billing. Sitebulb Cloud, which runs crawls on Sitebulb's servers for teams, costs more. There is no free tier, but there is a 14-day Pro trial with no credit card. SlapMyWeb is free to use indefinitely at 10 scans a day with the full issue list, branded PDF exports and 30-day history; anonymous visitors get 3 scans a day. Pro at $9/mo unlocks full fix code, clean PDFs, keyword research, rank tracking and domain analytics, and Agency at $29/mo adds white-label PDFs, bulk scanning, multi-client workspaces, backlink analytics and local SEO. The comparison is not like for like, though. Sitebulb's price buys crawl capacity, up to 500,000 URLs per audit on Pro, and SlapMyWeb does not sell that at any tier.

Who should use which

Sitebulb fits technical SEO specialists and agencies doing deep site audits on large or complex sites: e-commerce catalogs, publishers, migrations, sites where crawl depth and internal linking are the real problem. Its integrations with Google Analytics and Search Console let it weigh findings against actual traffic, which an outside-in tool cannot do because it has no access to your own Search Console data. SlapMyWeb fits people who need an answer quickly and want the fix alongside it: developers, founders, freelancers, and agencies running pre-sales or monthly health checks across many client sites. It is also the easier tool to hand to a non-specialist, because the verdict is written in plain English. SlapMyWeb is a young product, launched in 2026, and it is not a replacement for a desktop crawler on a 100,000-URL site. Plenty of teams run both: Sitebulb for the quarterly deep crawl, SlapMyWeb for fast scans between crawls and for client-facing summaries.

The bottom line

Pick on the size of the job. For full-site crawling, crawl maps, Search Console-backed prioritization and audits of hundreds of thousands of URLs, Sitebulb is the stronger tool, and it is not close; SlapMyWeb runs a single-site audit per scan and does not try to compete there. For a fast, scored read on a site with a prioritized plan and generated fix code, SlapMyWeb is quicker to start, needs no install, and is free at 10 scans a day. It also bundles keyword research, rank tracking and agency reporting that Sitebulb does not offer. The cheapest test is easy: run a SlapMyWeb scan on a site you have recently crawled in Sitebulb, and compare which findings each surfaces and how quickly each would get the top issues fixed. If you rely on whole-site crawl data, you will keep Sitebulb. If you mostly need the top-priority fixes and a report a client can read, SlapMyWeb may be enough on its own.

Decide in ten seconds

Which one
should you open?

Pick SlapMyWeb when…

Pick SlapMyWeb when you want a scored audit in minutes without installing or configuring anything, with a plain-English verdict and fix code for each issue. It also suits agencies that want keyword research, rank tracking and white-label reports for $9-$29/mo, and anyone who needs a free tier rather than a trial.

Run a free audit

Pick Sitebulb when…

Pick Sitebulb when you need to crawl entire large sites, up to 500,000 URLs per audit on Pro, visualize site architecture with crawl maps, and weigh issues against your own Google Analytics and Search Console data. It is the better tool for deep technical audits, migrations and internal-linking work.

Feature comparison

Side-by-side,
line by line

No asterisks. Where we lose, the row says so.

FeatureSlapMyWebSitebulb
How it runsIn the browser, paste a URLDesktop app (Lite/Pro) or Sitebulb Cloud
Crawl scaleSingle-site audit per scanUp to 500,000 URLs per audit on Pro
Number of checks240+ checks across 8 scored pillars100+ Hints on Lite, 300+ on Pro
Generated fix codeYes (blurred on Free, full on Pro)No
JavaScript renderingYes (Puppeteer render audit)Yes
Core Web Vitals with CrUX field dataYesPerformance report on Pro
Accessibility auditaxe-core, WCAG 2.2 AAAccessibility report on Pro
Structured data validationYesPro
Crawl maps / site architecture visualsNoCore strength
Google Analytics / Search Console integrationNoYes
Keyword research and rank trackingYes (Pro, DataForSEO-powered)No
Audit comparison over timeYes (audit compare mode)Yes (Pro)
White-label / client reportsWhite-label PDFs (Agency, $29/mo)Custom PDF reports (Pro)
Free tier10 scans/day free; 3/day anonymous14-day Pro trial, no card
Starting price$0 free / $9 Pro / $29 Agency~$18/mo Lite, ~$42/mo Pro (1 user); Cloud costs more
$0 free / $9 Pro / $29 Agency
SlapMyWeb
Full audit free forever
~$18/mo Lite, ~$42/mo Pro (1 user); Cloud costs more
Sitebulb
Entry plan

Sitebulb pricing is approximate (~) and changes often. Check their pricing page before you decide.

See it before you switch

This is the whole product, free, without an account

Paste a URL and you get the full audit — every pillar, every check, a score and a plain-English verdict. No trial timer, no card, no "unlock to view". Compare that against whatever Sitebulb shows you before signup.

Audit my site free
62Your score

One weighted number, then the issues that produced it — ranked by the points each one cost.

  • No llms.txt — AI engines can’t cite you−9
  • LCP 4.1s on mobile−7
  • Missing meta description on 12 pages−4
FAQ

SlapMyWeb vs Sitebulb:
common questions

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