How to Fix Redirect Chains
Collapse multi-hop redirects (A→B→C) into a single hop to the final URL.
A redirect chain is a URL that redirects to another redirect before reaching the destination. Each hop adds latency for the visitor, and crawlers stop following after a few. Fix it by pointing the first URL straight at the final destination, so every old address resolves in a single hop.
Why It Matters
A redirect chain makes the browser follow several hops before reaching the real page — slowing users, wasting crawl budget, and losing a little link equity at each step. Every redirect should point straight to the final destination.
How to Fix
Map the chains
Point straight to the end
Update internal links
Code Fix
text/page 301→ /page/ 301→ https://site.com/page/ (3 hops)/page 301→ https://site.com/page/ (1 hop to the final URL)Platform-Specific Instructions
Audit your redirection plugin's rules and your host's www/HTTPS redirects so they combine into one hop.
Consolidate rules in redirects() so each source maps directly to the final destination.
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