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Hreflang helps search engines deliver the right language or region-specific content to users, enhancing SEO.
Hreflang is an HTML attribute used to indicate to search engines the language and geographical targeting of a web page. This is particularly important for websites that offer content in multiple languages or target different regions. By using the hreflang tag, webmasters can help search engines serve the correct version of a page to users based on their language preferences or location.
For example, a website might have a French version for users in France and a different version for French speakers in Canada. The hreflang tags would ensure that a user searching in French sees the appropriate version of the site, improving user experience and reducing bounce rates.
Using hreflang tags correctly can significantly improve search visibility in multilingual markets, leading to better engagement and reduced bounce rates. It ensures users find the content that is most relevant to them.
An example of hreflang usage is: <link rel='alternate' href='http://example.com/fr/' hreflang='fr' /> for a French version and <link rel='alternate' href='http://example.com/fr-ca/' hreflang='fr-ca' /> for the Canadian French version.
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