Product Schema Markup
Structured data that tells Google about your products — enabling price and review rich snippets.
Product schema is the structured data describing an item for sale — name, image, description, price, availability and reviews. It is what makes price and stock appear in search results. Google requires the marked-up values to match what the page actually shows; inflated ratings or stale prices are grounds for a manual action.
Definition
Product schema is structured data markup (JSON-LD) that provides search engines with detailed product information — name, description, price, availability, review rating, brand, SKU, and images. It enables rich product snippets in search results showing price, availability, and star ratings.
Why It Matters
Product rich snippets increase CTR by 20-40% by showing price, availability, and ratings directly in search results. Without product schema, your listing looks plain compared to competitors with rich results.
Example
{
"@type": "Product",
"name": "SlapMyWeb Pro Plan",
"offers": {
"@type": "Offer",
"price": "9.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
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