Fix Guide

How to Add Schema Structured Data (JSON-LD)

Add schema.org markup so Google can show rich results — ratings, FAQs, breadcrumbs and more.

Medium High Impact 25 min

Why It Matters

Structured data tells Google exactly what your content is (an article, product, FAQ, local business…). It powers rich results — star ratings, FAQ accordions, breadcrumbs — that take up more space in the SERP and lift click-through rate.

How to Fix

Pick the right type

Match the schema type to the page: Article, Product, FAQPage, LocalBusiness, BreadcrumbList, etc.

Add a JSON-LD script

Embed a <script type="application/ld+json"> block in the <head> describing the page's real, visible content.

Validate it

Test with Google's Rich Results Test before shipping — only mark up content that's actually on the page.

Code Fix

html

Before (broken)

<!-- no structured data -->

After (fixed)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Is the audit free?",
    "acceptedAnswer": { "@type": "Answer", "text": "Yes — the core audit is free, no signup." }
  }]
}
</script>

Platform-Specific Instructions

WordPress

Rank Math / Yoast and dedicated schema plugins generate JSON-LD from form fields — no hand-coding required.

Next.js

Render a JSON-LD <script> from a server component; never inject site-wide schema into the root layout (keep page-specific schema on its page).

Check with our tool

Schema Markup Generator

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