Tap to Call
A phone number marked up as a tel: link so a tap dials it.
Tap to call is marking a phone number as a tel: link so tapping it on a phone starts the call instead of selecting text. For a local business it is the shortest path from search result to enquiry, and it is a one-line change — yet phone numbers are still routinely published as plain text or, worse, baked into an image.
Definition
A tel: link turns a number into an action: <a href="tel:+441234567890">. Use the full international format in the href, because a visitor may not be in your country, while displaying the number however local convention prefers.
A number rendered inside an image cannot be tapped, copied, read by a screen reader, or parsed by a search engine building a local listing.
Why It Matters
For a service business, a call is usually the conversion. Making it one tap rather than a copy-and-paste removes the largest friction point on a mobile page.
Example
<a href="tel:+441234567890">01234 567890</a>Related Terms
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