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How to Add a Missing Meta Description

Write the 150-160 character snippet that appears under your title in Google results.

Difficulty
Easy
Impact
Medium
Time
5 min

Before

<head>
  <title>Running Shoes</title>
  <!-- no meta description -->
</head>

After

<head>
  <title>Running Shoes</title>
  <meta name="description" content="Lightweight running shoes for every distance. Free shipping, 30-day returns, and expert fit advice.">
</head>
Before and after code for: How to Add a Missing Meta Description

A meta description is the short summary search engines may show under your title. It does not move rankings directly, but a clear, specific one earns more clicks. Write a unique 150 to 160 character summary for each page that says what the reader gets, and put it in a meta name description tag.

Why it matters

The meta description is your free ad copy in search results. It is not a direct ranking factor, but a compelling, relevant description meaningfully improves click-through rate. If you leave it blank, Google writes its own: often pulling an awkward sentence from the page.

How to fix it

  1. Write a unique 150-160 char summary

    Describe the page and include the primary keyword naturally. Make every page's description unique.

  2. Add the meta tag

    Place a <meta name="description"> in the <head> of each page.

The code

Beforehtml
<head>
  <title>Running Shoes</title>
  <!-- no meta description -->
</head>
Afterhtml
<head>
  <title>Running Shoes</title>
  <meta name="description" content="Lightweight running shoes for every distance. Free shipping, 30-day returns, and expert fit advice.">
</head>

On your platform

WordPress

Yoast or Rank Math add a "Meta description" field below the editor for every post and page.

Shopify

Edit "Search engine listing" → meta description on each product/page in the admin.

Next.js

Export metadata.description from the page or use generateMetadata.

Sources

Check your site with our free tool

Meta Tag Generator

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How to Add a Missing Meta Description | SlapMyWeb