Open Graph (OG Tags)
HTML tags that control how your page looks when shared on social media.
Open Graph is the set of meta tags that control how a URL appears when shared — the title, description and image on social platforms and in chat apps. Without them the platform guesses, often badly. They have no direct effect on ranking, but they decide whether a shared link looks worth opening.
Definition
Open Graph is a protocol created by Facebook that controls how URLs are displayed when shared on social media platforms. OG tags define the title, description, image, and URL that appear in the social media card preview.
Key OG tags: og:title, og:description, og:image (recommended: 1200x630px), og:url, and og:type.
Across every site SlapMyWeb has audited, 61.6% ship Open Graph tags — which leaves 38.4% with no preview when the link is shared.
Measured from SlapMyWeb audits of live public URLs. The full aggregate is published as a CC-BY-4.0 dataset.
Why It Matters
Social shares with compelling images and titles get 3-5x more clicks than plain URL shares. OG tags ensure your content looks professional on Facebook, LinkedIn, Twitter, WhatsApp, and Slack.
Example
<meta property="og:title" content="Free AI Website Audit — SlapMyWeb" />
<meta property="og:image" content="https://slapmyweb.com/og.png" />
<meta property="og:description" content="240+ checks in 30 seconds" />Related Terms
Related Tools
Know the term.
Check your own site.
A free audit tells you whether this is currently costing you score points — and exactly what to change.
Run a free audit